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Consuela is a fashion and lifestyle brand creating products and experiences that inspire individuals to find joy in the journey.  Founded by Austin, Texas-based artist Conni Reed, Consuela embraces vivid color and prints based on Conni’s design philosophy: The Art of the Unmatched™, which blends purposeful contradictions that yield the unexpected. Inspired by our partnerships with artists and makers around the world, our products are as tough, versatile, beautiful, and resilient as the individuals who wear them. 

Consuela is a look, a feel, a vibe… it is a way of living life.

We are a fashion and lifestyle brand founded in Austin, Texas. Derived from the verb consolar; to console, comfort, to uplift…. our mission is to Make Each Day Ridiculously Awesome!

Since our beginning in 2006, 99% of our products have been made by family-owned companies and artisans in Mexico who have a passion for sharing their talents and cultural artistry beyond their home borders. We are thrilled to support each of them and do our best to honor their craft every day.

It's Not About the Bag...It's Where You Take It!